The artistry of your wedding colour palette reveals not only your distinctive personality but also bestows an air of luxury upon your guests, captivating them in ways beyond imagination.
Whether it's being used in stationery, fashion, or decor (to name just a few applications), colour has an immense power to evoke emotion and control how a brand is perceived. Every colour triggers an emotional and psychological response, so it's important to have an understanding of what each colour represents before committing to a specific palette for your wedding. It’s how we bring to life how we want our wedding to feel, which is something you’ll hear me talk a lot about when it comes to branding your big day.
Colour plays an important role when it comes to defining your visual moodboard and designing your wedding. I’ve pulled together a summary of the core colours, and compiled a list of tone words for each that represent the feelings and emotions often associated with each of the colours. Beyond that, I’ve also included a set of visual references for each, with a mix of various sources and applications, as I’m a strong believer in pulling inspiration from many different places and I wanted to show a range of how they can be interpreted.
Take a look at what the various colours represent, and hopefully this will give you the understanding you need to be able to choose brand colours based on which ones align with your vision and values — and again, how you want your wedding to feel.
White
Soft and formal feeling, we naturally see white as a colour that represents purity and simplicity, and I think there’s an inherent beauty in that minimal quality, it just requires a little more intentional creativity in terms of how you use it.
| Refined | Minimalist | Modern | Pure |
Black
Black represents power and elegance, and can be thought of as the colour of authority, which works well for luxury weddings.
| Bold | Modern | Dramatic | Elegant |
Gold
Since gold immediately makes us think of valuable riches and treasures, it’s often associated with a sense of wealth, success and luxury, evident in the use of gold foils, shining jewellery or bright, golden textures that catch the light and shimmer.
| Opulent | Luxurious | Traditional | Prosperous |
Pink
Perceived as being feminine, soft and delicate, bright and vibrant pink tones evoke a boldness and modern sensibility, while paler shades are more on the gentle side.
| Youthful | Playful | Romantic | Optimistic |
Orange
Energetic and vibrant, while giving off an inviting, friendly vibe. Fun and playful, with a high energy appeal. Also tends to evoke a retro vibe and is often used to stimulate emotions.
| Happy | Positive | Confident | Creative |
Blue
Represents trustworthiness, calm and loyalty, making it a great choice for elegant, traditional weddings.
| Serene | Royal | Reliable | Dreamy |
Green
Has a tendency towards the natural, environmental and fresh, making it perfect for low-key, relaxed weddings.
| Positive | Abundant | Harmony | Growth |
With love,
